Hydra Lips

Hydra Lips

Client

Hydra Lips

Hydra Lips

Year

2023

Summary

Enhancing HydraLips' allure with captivating packaging and a refined digital design strategy.

Diabetes app with predictive glucose insights, personalized dosing, and care-circle support.

Enhancing HydraLips' allure with captivating packaging and a refined digital design strategy.

Overview
Overview

Hydra Lips, an emerging brand in the beauty and personal care industry, sought to set its lip balm products apart in a competitive market. The objective was to create visually appealing packaging that stands out on shelves and a cohesive digital design that enhances online engagement and brand recognition.

Hydra Lips, an emerging brand in the beauty and personal care industry, sought to set its lip balm products apart in a competitive market. The objective was to create visually appealing packaging that stands out on shelves and a cohesive digital design that enhances online engagement and brand recognition.

Hydra Lips, an emerging brand in the beauty and personal care industry, sought to set its lip balm products apart in a competitive market. The objective was to create visually appealing packaging that stands out on shelves and a cohesive digital design that enhances online engagement and brand recognition.

Client

Client

Hydra Lips

Hydra Lips

Industry

Industry

Cosmetic

Cosmetic

Service

Service

Brand Identity

Brand Identity

Digital Design

Digital Design

Duration

Duration

6 Weeks

6 Weeks

The Challenge

The Challenge

Hydra Lips' existing packaging was bland and did not capture the attention of potential customers. Additionally, their digital presence lacked the visual sophistication necessary to attract and retain a beauty-conscious audience. The brand needed a comprehensive solution to improve both its physical and digital presentation, thereby boosting sales and customer engagement.

Hydra Lips' existing packaging was bland and did not capture the attention of potential customers. Additionally, their digital presence lacked the visual sophistication necessary to attract and retain a beauty-conscious audience. The brand needed a comprehensive solution to improve both its physical and digital presentation, thereby boosting sales and customer engagement.

Hydra Lips' existing packaging was bland and did not capture the attention of potential customers. Additionally, their digital presence lacked the visual sophistication necessary to attract and retain a beauty-conscious audience. The brand needed a comprehensive solution to improve both its physical and digital presentation, thereby boosting sales and customer engagement.

The Process

The Process

The Process

The Process

Task Flow Tracing

Thematic Analysis

Thematic Analysis

Thematic Analysis

Formative Studies

Formative Studies

1

Disruptive Fit

Traditional bras failed to accommodate symmetry, shifting postures or prostheses-making dressing a daily compromise in comfort and confidence.

2

Cognative Load is real

Dressing became mentally taxing — survivors described planning outfits around pain, visibility, and prosthesis behavior.

3

Lost Identity

Overly clinical or infantilizing designs led to emotional detachment — survivors longed for products that reflected their identity, not their condition.

1

Disruptive Fit

Traditional bras failed to accommodate symmetry, shifting postures or prostheses-making dressing a daily compromise in comfort and confidence.

2

Cognative Load is real

Dressing became mentally taxing — survivors described planning outfits around pain, visibility, and prosthesis behavior.

3

Lost Identity

Overly clinical or infantilizing designs led to emotional detachment — survivors longed for products that reflected their identity, not their condition.

Formative Studies

Formative Studies

System Design

Design

Formative Studies

Formative Studies

Design

Design

Built on ISO 9241-210 • FDA Human Factors Guidance • ISO 13485/14155

Built on ISO 9241-210 • FDA Human Factors Guidance • ISO 13485/14155

Empowering

Built on ISO 9241-210 • FDA Human Factors Guidance • ISO 13485/14155

Empowering

Use Case Diagram

Use Case Diagram

Activity Diagram

Activity Diagram

System Design

Use Case Diagram

Activity Diagram

System Design

System Design

Usability &
Summative Testing

Usability &
Summative Testing

Outcome

Outcome

The elegant packaging and refined digital design significantly enhanced HydraLips’ brand recognition and customer engagement. The new packaging attracted more customers in retail environments, while the improved digital presence boosted online interactions and sales. Overall, HydraLips successfully established a strong, memorable brand identity in the competitive beauty market.

The elegant packaging and refined digital design significantly enhanced HydraLips’ brand recognition and customer engagement. The new packaging attracted more customers in retail environments, while the improved digital presence boosted online interactions and sales. Overall, HydraLips successfully established a strong, memorable brand identity in the competitive beauty market.

The elegant packaging and refined digital design significantly enhanced HydraLips’ brand recognition and customer engagement. The new packaging attracted more customers in retail environments, while the improved digital presence boosted online interactions and sales. Overall, HydraLips successfully established a strong, memorable brand identity in the competitive beauty market.

PORTFOLIO

PORTFOLIO

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