Wander Kit

Wander Kit

Client

Wander Kit

Wander Kit

Year

2023

Summary

Transforming Wander Kit’s digital presence with strategic UI/UX design, seamless web development, and innovative digital design solutions for their travel cosmetic kits.

Diabetes app with predictive glucose insights, personalized dosing, and care-circle support.

Transforming Wander Kit’s digital presence with strategic UI/UX design, seamless web development, and innovative digital design solutions for their travel cosmetic kits.

Overview
Overview

Wander Kit, a specialized brand in travel cosmetic kits, aimed to elevate its online presence and customer engagement through a revamped digital platform. The goal was to create an intuitive website that showcases their products effectively while providing a seamless shopping experience for travelers.

Wander Kit, a specialized brand in travel cosmetic kits, aimed to elevate its online presence and customer engagement through a revamped digital platform. The goal was to create an intuitive website that showcases their products effectively while providing a seamless shopping experience for travelers.

Wander Kit, a specialized brand in travel cosmetic kits, aimed to elevate its online presence and customer engagement through a revamped digital platform. The goal was to create an intuitive website that showcases their products effectively while providing a seamless shopping experience for travelers.

Client

Client

Wander Kit

Wander Kit

Industry

Industry

Cosmetic

Cosmetic

Service

Service

UI / UX Design

UI / UX Design

Web Development

Web Development

Duration

Duration

5 Weeks

5 Weeks

The Challenge

The Challenge

Wander Kit faced challenges with an outdated website that did not effectively highlight their product range. The existing UI/UX design lacked user engagement elements, resulting in a high bounce rate and low conversion rates. Their digital presence needed a comprehensive overhaul to improve brand perception and increase online sales.

Wander Kit faced challenges with an outdated website that did not effectively highlight their product range. The existing UI/UX design lacked user engagement elements, resulting in a high bounce rate and low conversion rates. Their digital presence needed a comprehensive overhaul to improve brand perception and increase online sales.

Wander Kit faced challenges with an outdated website that did not effectively highlight their product range. The existing UI/UX design lacked user engagement elements, resulting in a high bounce rate and low conversion rates. Their digital presence needed a comprehensive overhaul to improve brand perception and increase online sales.

The Process

The Process

The Process

The Process

Task Flow Tracing

Thematic Analysis

Thematic Analysis

Thematic Analysis

Formative Studies

Formative Studies

1

Disruptive Fit

Traditional bras failed to accommodate symmetry, shifting postures or prostheses-making dressing a daily compromise in comfort and confidence.

2

Cognative Load is real

Dressing became mentally taxing — survivors described planning outfits around pain, visibility, and prosthesis behavior.

3

Lost Identity

Overly clinical or infantilizing designs led to emotional detachment — survivors longed for products that reflected their identity, not their condition.

1

Disruptive Fit

Traditional bras failed to accommodate symmetry, shifting postures or prostheses-making dressing a daily compromise in comfort and confidence.

2

Cognative Load is real

Dressing became mentally taxing — survivors described planning outfits around pain, visibility, and prosthesis behavior.

3

Lost Identity

Overly clinical or infantilizing designs led to emotional detachment — survivors longed for products that reflected their identity, not their condition.

Formative Studies

Formative Studies

System Design

Design

Formative Studies

Formative Studies

Design

Design

Built on ISO 9241-210 • FDA Human Factors Guidance • ISO 13485/14155

Built on ISO 9241-210 • FDA Human Factors Guidance • ISO 13485/14155

Empowering

Built on ISO 9241-210 • FDA Human Factors Guidance • ISO 13485/14155

Empowering

Use Case Diagram

Use Case Diagram

Activity Diagram

Activity Diagram

System Design

Use Case Diagram

Activity Diagram

System Design

System Design

Usability &
Summative Testing

Usability &
Summative Testing

Outcome

Outcome

The redesigned website and enhanced digital design boosted Wander Kit’s brand visibility and customer engagement. Improved UI/UX led to lower bounce rates and higher conversion rates. Better product showcasing and streamlined checkout processes increased customer satisfaction and repeat purchases. Wander Kit positioned itself as a top choice for high-quality travel cosmetic kits, leveraging innovative design and robust web development for business growth and customer loyalty.

The redesigned website and enhanced digital design boosted Wander Kit’s brand visibility and customer engagement. Improved UI/UX led to lower bounce rates and higher conversion rates. Better product showcasing and streamlined checkout processes increased customer satisfaction and repeat purchases. Wander Kit positioned itself as a top choice for high-quality travel cosmetic kits, leveraging innovative design and robust web development for business growth and customer loyalty.

The redesigned website and enhanced digital design boosted Wander Kit’s brand visibility and customer engagement. Improved UI/UX led to lower bounce rates and higher conversion rates. Better product showcasing and streamlined checkout processes increased customer satisfaction and repeat purchases. Wander Kit positioned itself as a top choice for high-quality travel cosmetic kits, leveraging innovative design and robust web development for business growth and customer loyalty.

PORTFOLIO

PORTFOLIO

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